Released on: October 13, 2008, 1:45 am

Press Release Author: The Scott Partnership

Industry: -- Choose an Industry --

Press Release Summary:
(10 October, 2008) Exco InTouch, the leading provider of patient communication
solutions for the pharmaceutical and healthcare sectors, has been presented with the
Best IT Strategy award at the industry renowned 2008 European Outsourcing Awards.
The prestigious industry awards were held in Frankfurt on October 1, 2008 and hosted
by Via Media Ltd, a dynamic media company specialising in printed and digital
publications for a wide range of industries including pharmaceutical,
biopharmaceuticals and life sciences.

Press Release Body: Exco InTouch Wins Best IT Strategy Category at European
Outsourcing Awards
2008

(10 October, 2008) Exco InTouch, the leading provider of patient communication
solutions for the pharmaceutical and healthcare sectors, has been presented with the
Best IT Strategy award at the industry renowned 2008 European Outsourcing Awards.
The prestigious industry awards were held in Frankfurt on October 1, 2008 and hosted
by Via Media Ltd, a dynamic media company specialising in printed and digital
publications for a wide range of industries including pharmaceutical,
biopharmaceuticals and life sciences.
The international judging panel took into account a number of factors when awarding
the honours including the effective deployment of the technology and its benefits to
users.

Exco InTouch received the award in recognition of its ATLAS short messaging service
(SMS) technology for clinical trial applications. The company won the award for
their submission based on the innovative integration of the ATLAS system with
electronic data capture (EDC) technology which enables pharmaceutical sponsors to
quickly identify and contact potential clinical trial subjects, speeding up the
recruitment process. ATLAS from Exco InTouch is also used within a number of
clinical trials to improve patient retention and compliance. Using ATLAS, sponsors
can send personalised text messages to subjects enrolled in a study, including
clinic and medication reminders and motivational tips. This technology has been
proven to increase retention and compliance by over 20% and is currently being used
by a number of pharmaceutical sponsors, patient recruitment agencies and CROs to
drive better results from patients involved in clinical trials.

"The judging panel was extremely impressed with the standard of entries for the 2008
awards," comments Kevin Robinson, Editorial Director, Via Media Ltd. "Exco InTouch's
submission stood out as an innovative technology that provides real benefits to the
pharmaceutical industry. Any solution which helps the patient each and every day as
well as improves efficiency and data accuracy for the sponsor represents an
extremely valuable combination. This kind of practical yet powerful technology is
really unique and Exco InTouch is clearly very successful in capturing the
imagination of the industry."

Tim Davis, Co-Founder, Exco InTouch, comments: "We are delighted that Exco InTouch
has been presented with this industry honour. Patient communication through
solutions such as SMS is an area of increasing technological growth with
wide-ranging applications in the pharmaceutical industry. It offers unique benefits
to sponsors in terms of facilitating clinical trials processes and it is extremely
rewarding to see the industry recognising the effectiveness and innovation of new
technologies such as text messaging.
Sponsors we are currently working with have vastly improved recruitment, retention
and compliance within their clinical studies across a wide range of therapy areas
and we are only just scratching the service in terms of the potential applications
and benefits to our clients."

Drug development companies are looking for faster access to data both for the
recruitment process and during the life of a study, and by using ATLAS to
communicate with and elicit responses from patients, sponsors can speed up
recruitment drives and optimise product-to-market time. ATLAS technology is already
used to create global, regulatory compliant messaging services for patient
recruitment, retention and compliance in a wide range of clinical studies. ATLAS can
also be integrated with clinical trial technologies such as electronic data capture
(EDC) systems in order to offer fully streamlined recruitment, retention and
compliance processes.

For further information on the Exco InTouch portfolio of solutions, please call +44
1279 408 210 or +1 949 725 2946 or visit www.excointouch.com

-ENDS-

For further press information please contact: Eleanor CallanMonk, The Scott
Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA Tel:
+44 1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com

Web Site: http://

Contact Details: For further press information please contact: Eleanor CallanMonk,
The Scott Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA
Tel:
+44 1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com